Daily Intake Guide Labelling

What is Daily Intake labelling?


DIG website

The Daily Intake Guide is a voluntary front-of-pack labelling scheme adopted by the food and beverage industry to make it easier for consumers to make informed dietary choices.

The Daily Intake Guide is the presentation of ‘thumbnails’ on a product’s packaging, which indicate the amount per serve for energy and  nutrients (protein, carbohydrate, sugars, fat, saturated fat and sodium)  and the percentage of daily intake these represent per serve.




DIGThis labelling makes it easy for consumers to see the relationship between a serve of food and their daily requirements. In line with the Food Standards Code, the ‘daily intakes’ in the thumbnails are based on those for an average adult diet of 8700KJ, including food and drink.




How does it work?

The Daily Intake Guides are like little windows that make it easy to see what’s in a serving, and how much it contributes to the average diet. When people know what’s in their food, it’s easier for them choose what and how much to eat.

The Daily Intake Guide brings the nutrition information to the front of the pack and provides additional information to show the percentage of daily intake these represent per serve.

For information on how to apply the Daily Intake Guide, go to www.mydailyintake.net. This website provides further information about the scheme including the daily intake values for energy and the nutrients. There are also calculators to help people work out their BMI and their own daily energy requirements.


What do consumers think?

Consumers want simple information that helps them to understand what a serve size is, how foods fit into their diet, and how to best meet their nutrition and activity needs.


Research undertaken on behalf of AFGC in June 2008, shows that not only do consumers understand the Daily Intake Guide but that many are finding it useful when deciding whether or not to purchase a food or beverage product.


Uptake in awareness of the Daily Intake Guide – almost three in four Australian consumers surveyed (74 per cent) say that they have heard of the Daily Intake Guide.


Belief that the Daily Intake Guide is easy to understand – two in three Australian consumers surveyed (66 per cent) say that they believe that the Daily Intake Guide is easy to read and understand.


Belief that the Daily Intake Guide helps in making a purchasing decision – almost three in five Australian consumers surveyed (58 per cent) believe that the Daily Intake Guide provides the type of nutritional information needed to help decide whether to buy a product.


Uptake of the Daily Intake Guide – More than one in three Australian consumers surveyed (35 per cent) have used the Daily Intake Guide to make a purchasing decision.



Who can use it?

daily intakeThe Daily Intake Guide is a voluntary scheme, which has been developed by AFGC in consultation with a range of stakeholders including the Dietitians Association of Australia.


The scheme is backed by a number of Australia’s leading food and beverage companies as well as McDonald’s, Metcash, Woolworths, Coles, Franklins, the Australian Beverages Council and the Confectionery Manufacturers of Australasia. It is currently used by around 180 brands and appears on more than 2000 products across a large range of categories.

The DIG labelling scheme may be used for any type of food – packaged, fresh value-added or fresh, but on some foods it may be inappropriate, particularly where they provide low levels, or no nutrients at all.



Make the committment and get on board!

Companies wishing to adopt this scheme may do so free of charge. However, in choosing to adopt the scheme companies must apply it according to the provisions outlined in the Code of Practice for Food Labelling and Promotion.

Learn more - Contact:

Manager, Nutrition Policy and Codes
Australian Food and Grocery Council
(02) 6273 1466
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