Efficient Consumer Response Australasia

AFGC Members automatically enjoy the benefits of Efficient Consumer Response Australasia (ECRA) membership. ECRA is THE organisation that brings Australasian retailers, wholesalers and FMCG industry suppliers together. ECRA is truly trans-Tasman in outlook and promotes cooperation and collaboration throughout the value chain. The ECRA Board consists of senior executives of Retailers, Wholesalers and Suppliers from both Australia and New Zealand, with AFGC providing the Secretariat.

ECRA’s mission is to drive the adoption of a cost effective, efficient and consumer focussed value chain improvements through industry wide collaboration. ECRA has set itself several key focus areas for activity in 2009-10. These include:

•    On-Shelf Availability
•    Loss Prevention / Shrinkage Reduction
•    Retail Ready Packaging
•    Service improvement in the month of January
•    Data integrity and synchronisation.

ECRA held its first conference in October 2009, celebrating 10 years of ECR in Australasia, and features an exciting list of guest speakers, including local and overseas industry experts and the major Australian retailers.  The event was held successfully held again in 2010.

For information about ECRA visit:  www.ecraustralasia.org.au.